Selling complexity

18 Feb Michael

Salesforce are always worth watching, and their Spring 08 release is full of interesting ideas. "Development as a service", "User interface as a service": why not? These are things we're trying to do too with PostCMS. The new Salesforce Content app looks nice too, though not content management in any real sense.

One thing that is striking about their site is how complicated their offering has become. I guess this is deliberate. It's about selling into the enterprise, saying "we've got as much complexity as you need", because enterprise types like to think what they are doing is really complicated (which it probably is) and so needs a really complicated-looking solution (which it probably doesn't).

Compare that other well-known hosted CRM app, Basecamp, where the focus is on simplicity.